Practical conversion, measuring steps and fit tips for converting EU, US and ZA sneaker sizes. Measure, convert and pick the right fit with our South Africa-focused advice.
Measure both feet in millimetres and use the longer measurement as your baseline.
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Match EU size first for consistency, then check the US equivalent and brand notes.
Allow extra length for running shoes and growth for kids; choose wider fits when needed.
Sizes for sneakers come from different systems: European (EU), United States (US) and the numbers you see locally in South Africa (ZA). We often see the same pair listed in two or three columns and it’s easy to pick the wrong number. This guide shows how the systems relate, how to measure your foot at home, and small fit choices that make a big difference when shopping online or in-store.
Measuring is the only reliable way to start. We recommend measuring both feet and using the larger measurement. Do this at the end of the day when feet are slightly expanded:
Most conversion tables start with foot length in millimetres. As a practical rule of thumb we use the chart below to convert a measured length into EU and US sneaker sizes and then tweak by brand and fit. When a listing shows both EU and US sizes, match the EU size to your converted number first - EU sizing is more consistent across many sneaker styles.
Two common mistakes: trusting a single number without checking the brand’s notes, and assuming kids’ and adults’ numbering are the same. We always look for product notes (narrow/wide, half-size advice) and prefer to try on in a store where possible. If you’re ordering online, keep return/exchange policies in mind.
If you want to double-check fit in person, check product ranges at local Bash stores or browse specific brand collections for size notes. For discovery, try our Sneakers category to compare styles and see size guidance on product pages: Sneakers.
Below is a compact approach we use when converting from foot length to common sizes. These are practical bands used by fit teams and product pages; always treat them as starting points and confirm with the seller’s note when available.
| Foot length (mm) | Approx. EU size | Approx. US size (Men) | Approx. US size (Women) |
|---|---|---|---|
| 235 mm | 37-38 | 5-6 | 6.5-7.5 |
| 245 mm | 39 | 6.5-7 | 8-8.5 |
| 255 mm | 40-41 | 7.5-8.5 | 9.5-10.5 |
| 270 mm | 42-43 | 9-10 | 10.5-11.5 |
| 285 mm | 44-45 | 10.5-11.5 | - |
South African listings often show EU or US sizes rather than a unique ZA number. When you see a local ZA size referenced, it commonly mirrors EU sizing or uses the same label as the international listing. If a curiosity arises, consult the product notes or ask customer service - we include those notes on many product pages.
If you want to compare sizing across brands or find local stock with size availability, see our roundup on where to buy branded sneakers in South Africa: Where to buy Tommy Hilfiger sneakers in South Africa - stores, sizes, pricing & online options. This helps when a brand’s own size notes differ from typical conversions.
Different sneaker styles need different allowances. Here’s our practical advice so the measurement you took leads to the right choice:
Allow about 5-10 mm of extra length for toe splay during activity. If your measured length is between sizes, choose the larger size and consider thicker socks or an insole if needed.
For everyday sneakers we prefer a snug-but-not-tight fit at the heel and roughly a thumb’s width (about 10-12 mm) of space at the toe. If a product page notes "true to size" or "runs small/large", use that as the tie-breaker.
For kids, allow about 12-15 mm for growth in active shoes. Measure every 2-3 months for fast-growing children and prefer adjustable fastenings like Velcro or laces for longer wear.
Before we confirm an order we look at: the product’s size chart, whether the product page lists EU/US conversion, and the returns window. If a retailer or listing shows both EU and US sizes, match by EU first and then confirm US. If you need more styles to compare in one place, we suggest browsing Bash's Sneakers articles for sizing stories and examples: Sneakers articles.
Tip: Keep a short note on your phone with your measured foot length in millimetres and the conversion you usually wear in EU/US. It speeds up ordering and avoids returns.
Example 1: You measure 255 mm. That usually sits around EU 40-41 and US 7.5-8.5 (men). For running shoes choose the higher number for safety. Example 2: You have a narrow heel and measure 245 mm; pick EU 39 and use a thin insole if the front feels loose. These small adjustments make a big difference to comfort.
If you want to act now, browse the Sneakers category to filter by size, width and brand and see size guidance on individual product pages: Sneakers. If you prefer editorial advice and size comparisons across models, our Sneakers articles collect experiences and real customer notes.
Performance Marketing Lead at Bash, with a background in marketing from UNISA and years spent driving paid search strategy at leading e-commerce brands like takealot.com, I focus on data-driven growth, Google Ads optimization, and scaling digital performance.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase.
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The GEL-NUNOBIKI sneaker gets its name and design inspiration from a mountain based in Kobe Japan. Nunobiki Falls is encased with serene waterfalls and scenic mountain landscapes.This shoes references design elements from the GEL-KAHANA 3 and GEL-TARGET to construct the upper. Its synthetic matte and semi-gloss layers connect to the rough and barren textures found in the outdoors to form an urban trail aesthetic. The shoe also features transparent laces for an elevated look.(supplier Style:1203
This item is sold directly by Bash and may only be returned via courier. Step into effortless style with a touch of flair in these white platform sneakers detailed with vibrant floral embroidery. Crafted for the woman who values both comfort and standout looks, these shoes bring a playful yet polished edge to your everyday wardrobe. Ideal for casual outings or adding a fresh spin to your weekend ensembles, they combine durable materials with eye-catching design. - Platform sole provides subtle h
This item is sold directly by bash and may only be returned via courier. Add a splash of colour to your little one's wardrobe with these vibrant green panelled runners. Combining a sporty aesthetic with a durable design, these trainers are perfect for active play and everyday adventures.
Discover quality products related to Sneakers.
Step up your little one's style game with these adorable burgundy sneakers from Exact. These sneakers features charming bows, padded inner for comfort and a lace up for easy fit. Get your hands on a pair of these stylish kicks that are sure to add a touch of sparkle to any outfit. Bow detail, Natural soles, Padded inner for comfort, Burgundy lace-up.
Step up his style with the Jet toddler boys navy mesh slip-on sneakers. Featuring a comfortable slip-on design, these sneakers are perfect for little ones on the go. Lightweight and breathable mesh upper keeps feet cool, while the durable rubber sole offers traction and support.
The Caven 2.0 is a subtle spin on a classic 1980s basketball silhouette for a look that's a bona fide classic – courtside and beyond. Combining feelgood SOFTFOAM comfort with a cool retro aesthetic, these sneakers are the essence of sports-infused style.
This item is sold directly by bash and may only be returned via courier. Reviving an archival '90s design with modern touches, these court trainers are crafted in supple napa leather with embossed branding.Highlights • Napa leather upper • Polyester lining • Polyurethane, other textiles and thermoplastic rubber removable insock • Rubber outsole • Contrast heel panel • Tommy badge on side • Tommy Jeans logo embossed on heel and tongue • Tommy Jeans brandingShape & fit • Low-top • Lace-up • Round
This reinterpretation of the iconic PUMA Suede sneakers is inspired by our history in breakdancing and modern streetwear. The Suede XL sneakers retain the classic Suede DNA and give the style a new twist with exaggerated padding on the collar and tongue and a higher sole.(supplier Style:397255 02)
The GEL-NUNOBIKI sneaker gets its name and design inspiration from a mountain based in Kobe Japan. Nunobiki Falls is encased with serene waterfalls and scenic mountain landscapes.This shoes references design elements from the GEL-KAHANA 3 and GEL-TARGET to construct the upper. Its synthetic matte and semi-gloss layers connect to the rough and barren textures found in the outdoors to form an urban trail aesthetic. The shoe also features transparent laces for an elevated look.(supplier Style:1203
This item is sold directly by Bash and may only be returned via courier. Step into effortless style with a touch of flair in these white platform sneakers detailed with vibrant floral embroidery. Crafted for the woman who values both comfort and standout looks, these shoes bring a playful yet polished edge to your everyday wardrobe. Ideal for casual outings or adding a fresh spin to your weekend ensembles, they combine durable materials with eye-catching design. - Platform sole provides subtle h
This item is sold directly by bash and may only be returned via courier. Add a splash of colour to your little one's wardrobe with these vibrant green panelled runners. Combining a sporty aesthetic with a durable design, these trainers are perfect for active play and everyday adventures.
