What is Haden’s brand origin and market positioning?

Haden is a British appliance brand known for kettles and small kitchen appliances, with roots dating back to the mid-20th century. Today it is positioned as a design-led, mid-market brand under a housewares group that has refreshed its ranges for wider distribution.

Which common Haden product lines are available?

Common Haden product lines include corded and cordless kettles, two-slice and four-slice toasters, coffee machines, microwaves, and small cooking appliances. Some markets also offer larger items like refrigeration and cooking units.

Are Haden appliances compatible with South Africa’s electrical supply?

Most Haden small appliances are built for 220-240V mains and are compatible with South Africa’s 230V/50Hz standard supply, so a voltage converter is typically not needed. Always check the product label for input range to confirm.

What should I check before buying a Haden product for countertop use?

Measure your countertop space, as some retro or heritage kettles are taller and need more clearance. Also match the product to your daily use, check warranty and spare parts availability locally, and for load shedding areas, favour models with simple mechanical controls.

How can I ensure a consistent design finish across multiple Haden appliances?

Haden offers coordinated design finishes, such as retro or country-inspired styles, that span several items like kettles and toasters. To ensure visual pairing, verify the exact model code and finish with the retailer before purchase.

Haden products - what to know about the brand and its appliances

A practical South Africa-focused guide to Haden products: history, common ranges, buying tips, warranty checks and price estimates.

Published:June 15, 2026

Updated:September 3, 2026

4 min read

Photo by Ludovic Delot on Pexels

Heritage and design

Haden pairs British heritage styling with accessible mid-market pricing.

Haden products: a short introduction

Haden is a long-standing British appliance name best known for kettles and small kitchen appliances. The brand traces its appliance roots back to the mid-20th century and has been reshaped through different owners and relaunches over time.

Where Haden sits today

In recent years Haden has been positioned in the middle market: design-led but competitively priced. The brand now forms part of a housewares group that has refreshed its ranges and extended distribution beyond the UK into other markets. If you’re researching Haden, this modern positioning explains their product mix and the way appliances are styled today.

Common product lines

Kettles (corded and cordless designs)
Toasters (two-slice and four-slice)
Coffee machines, microwaves and small cooking appliances
Larger items in selected markets such as refrigeration and cooking units

You can browse typical small appliance categories like kettles and toasters when you’re comparing styles or finishes; a single design finish (for example retro or country-inspired) often spans several Haden items so they visually pair on your countertop. For category browsing, see Appliances.

Quick note: Haden designs are often sold through multiple retailers and some ranges are region-specific. If a particular finish matters to you, check the exact model code before you buy.

A brief timeline you can trust

The modern Haden name builds on decades of kettle and small-appliance experience. The brand has changed hands and been relaunched, most recently under the stewardship of a housewares company that invested in expanding the product line and trade distribution. These ownership changes help explain why manufacturing and supply chains now often operate overseas while design direction remains British.

Add as a preferred source on Google

How to decide if Haden products suit your home

We recommend thinking in three simple steps: match the product to how you cook or make drinks, check service/warranty and confirm practical fit (size, power and parts). Below we unpack each step with South Africa-specific detail.

1. Match product to use

If you make lots of coffee and toast each morning, a coordinated kettle, toaster and coffee machine from the same range can make the counter feel tidy and intentional. For occasional use, prioritise easy-clean surfaces and simple controls over decorative details.

2. Check warranty, spare parts and service

Customer experiences with after-sales and repair can be mixed for any global brand sold through many retailers; Haden is no exception. Before buying, ask the retailer about local spares availability and what the warranty covers. If local service is limited, factor in potential repair or replacement costs when comparing budgets.

3. Practical fit for South African homes

Most Haden small appliances are built for 220-240V mains and will be electrically compatible in South Africa. South Africa’s standard supply is 230V at 50Hz, so you don’t usually need a voltage converter - but always check the product label for input range.

Measure the countertop space you have: some retro or heritage kettles are taller and need more clearance.
If you live where load shedding is common, favour models with simple mechanical controls rather than complex electronics.
Look for '100-240V' input on travel-friendly items if you plan to move appliances across countries.

Price guidance and real examples (estimates)

Haden ranges are typically mid-market. As a rough South African estimate you could expect small Haden items to fall into these bands (prices are illustrative and depend on importer, VAT and shipping): kettles ~ R700-R2 000 (estimate), toasters ~ R500-R1 800 (estimate), larger or specialised appliances R1 200-R5 000 (estimate). Always confirm the final retail price and any import or delivery fees with the seller.

Where to buy and what to compare

If you see Haden styles you like, compare a physical retailer and an online seller for price, return policy and warranty handling. When choosing between ranges, compare: capacity (litres for kettles), crumb tray and browning control for toasters, and usable cooking space for air fryers. For more small-appliance browsing, check Kettles & Toasters to get a sense of sizes and finishes on offer.

Final, practical checklist before you buy

Is the model sold with a clear local warranty and service contacts?
Does the product label support 220-240V operation for South Africa?
Are replacement parts or a manual easy to access online?
Does the finish and size match your countertop and existing appliances?

Haden products bring a recognisable British aesthetic and an approachable price point. If you value coordinated design on your counters and you check local support and warranty before purchase, they can be a solid, stylish option. For more reading about home appliance choices and kitchen organisation, explore Bash’s appliance pages and category articles.

Sources

Haden USA - About the brand
Sabichi acquires Haden - HousewaresLive
Haden (appliances) - Wikipedia
Customer reviews - Trustpilot
South Africa mains voltage and plugs - WorldStandards

Last updated: September 3, 2026

Good morning all Bash you are truly the best unfortunately I had to return one of the pants nothing wrong with it just changed my mind nothing much Le...

With online shopping bash is the best . When you are not sure about the size when you're ordering a clothing item always look at the size chart it i...

The FIX Men's Black No Limit Motosport Graphic Top is a stylish, highquality shirt with a bold motosport graphic that stands out. The black fabric fee...

The dress is not made well, firstly the seams are not ligned up as if it was not pressed/ironed well/ there wasnt enough fabric. The whole dress kept ...

The items arriving seperately is a bit nerve wracking especially when you need it to arrive by a certain date. Once the courier delivers it, there is ...

Everything from ordering to receiving my parcel was simple and easy up until I turned on my earpods after charging. I was disappointed to learn that t...

Everything is so easy no hassles I actually love going instore great customer services you have , but online makes it easier sometimes when I know I w...

Bash online shopping was simple and easy to use, I did have a problem with the return. I could not return the shoes to the store where I collected the...

The perfume smells amazing and i love the scent it not annoying to smell it not loud it just calm.. The bag i love the detailing in it it so pretty an...

I am happy with the product a lot. The trainers are very comfortable. The delivery was fast but I wasnt happy with the courier company because they di...

The delivery don't take long,they deliver on time and shopping experience its super dope I just love bash.Oh my adidas black sweatshirt I'm in love w...

I love using Bash, I have been shopping with Bash for years, I love their app, makes shopping, payments, and delivery services an easy and efficient p...

The delivery was quicker than expected, payment so easy. Would like to compliment the Bash driver, my place is not easy to find, and he went above his...

Absolutley love the product! The linen is excellent quality and we absolutely love the design. I have used Bash before and have always found the proce...

The whole experience was pleasant and seamless. I love the fact that there were so many options to choose from so that one can settle on the style tha...

I like the shirt the problem is the size. Normal I wear large and I have order Extra large still small. I wanted to exchange for 2XL but the process i...

Easy & secured online shopping. Talk about delivery? Top notch service! Because what do you mean I purchased my thing Friday midnight and I got it ear...

Thank you Bash, your service is excellent. Im happy the sales person who assisted me was amazing, the product is exactly what I ordered I'm really sat...

The products are good quality and I love that I dont wait long for an order. Its safe to order in the week that u are traveling too, that's how effici...

It's my 4th time shopping on bash and ii must say really I aint do shopping otherwise no more from shopping at bash and their fast delivery i love it ...

True to material as it looks transparent on the app and even on arrival, but does not fit perfectly and i would like to return it and get a better siz...

Delivery was fast and accurate Shopping at their store was friendly manner with a friend sales person Payment was easy and fast.The seller was too f...

Well, Bash makes things simple, honestly. Its easy to pay, and they are good at fast delivery and swift communication. Ive experienced great service s...

The staff who assist me were friendly in the shop, they were so nice good to help me, found what I want, I'm so happy of the product and the fast deli...

Haden products - what to know about the brand and its appliances

Heritage and design

Why Choose Bash?

Free Delivery

30-Day Returns

Nationwide Support

Why Choose Bash?

Free Delivery

30-Day Returns

Nationwide Support

Check practical fit

Shop with clarity

Haden products: a short introduction

Where Haden sits today

Common product lines

A brief timeline you can trust

How to decide if Haden products suit your home

1. Match product to use

2. Check warranty, spare parts and service

3. Practical fit for South African homes

Price guidance and real examples (estimates)

Where to buy and what to compare

Final, practical checklist before you buy

Sources

Mmaphefo

Ukhona

Sambesiwe

Kamo

"Micayla"

Sabelo

Meagan

Bat

Anotha

Tshepiso

Elisa

Nqobile

Nicky

Melaney

Thina

Gwayimane

Phumelelo

Fenkie

Roxanne

Charlize

Refilwe

Dimane

Seth

Neil

Kirsti

Fatima

Nicolette

Ronel

Inge

Valerie

Adri

Chadley

Makhosonke

Mabel

Simo

Sharon

Nobuhle

Angelique Davis

Thabile

Arlene

Kgomotso

Kgosi

Steven

Kago

Reitumetse

Anina

Azwihangwisi

Marlene

Nkensane

Moreblessings

Palesa

Nonkasazana

Talifhani

Thandi

Vuyo

Elanie